About Us
Born in 2019, hailing from majestic Edinburgh, Novoto is not your typical travel startup. We're on a mission, not just to explore, but to dive deep into global movements: skill-building for the workforce, empowering women, battling climate woes, crushing poverty, and lifting up historically struggling communities.
Fast forward to 2023, and sustainability is old news. Simply not making a mess isn't cutting it anymore. We're ushering in a regenerative travel revolution! It's about visiting a place, leaving it not just as you found it but even better—for the next crew of adventure seekers.
No more snoozy tourist holidays! We dare you to ditch the beaten paths, step into the unknown, and challenge yourself. This isn't your family vacation—it's a transformative journey. Seek the kind of growth that only arises from facing challenges head-on. Unleash, revive, and rekindle the connection. Welcome to the travel evolution!
Aniket Gon
Founder and Managing Director
Aniket, a travel enthusiast and founder of Novoto, embarked on a mission to transform the tourism landscape through regenerative travel. With a masters degree in Economics from the University of Edinburgh, he founded Novoto in 2019, driven by a desire to create a positive impact. Growing up in India, Aniket found a passion for community development. His global travels revealed the transformative potential of tourism for local communities. With Novoto, he seeks to redefine travel by prioritising international development. Through his journey, Aniket aims to inspire others to explore the world responsibly and contribute to meaningful change.
Benjamin Carey FTS
Advisor
A former tour operator, award-winning consultant and charity trustee, Benjamin developed revenue management systems for leading travel companies and helped establish sustainability as a pillar of responsible tourism. With more than 30 years advising operators and destinations, he has delivered sustainable tourism projects in 60 countries across six continents; partners and clients include ADB, International Co-operative Alliance, EBRD, EC, EU, IDB, UNDP, UNEP, UNESCO, World Bank and World Tourism Organization, as well as national governments, international NGOs and community groups. His focus is on tourism and education as drivers of sustainable social and economic development and climate resilience and adaptation.
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